Featured Project

Khaleej Times – Regional Authority Publication

Strategic editorial placement on Khaleej Times to strengthen brand credibility, expand regional visibility, and drive targeted traffic through one of the UAE’s most trusted news publications.

This project focused on helping brands establish authority in the Middle East by leveraging Khaleej Times’ strong regional influence and trusted editorial platform.

Objective

The objective was to build regional brand credibility and awareness by publishing a high-quality, editorial-standard article on Khaleej Times.
The campaign required strong regional relevance, strategic content development, SEO alignment, and adherence to Khaleej Times’ editorial standards.

Define Goals and Audience

  • Increase brand visibility in the UAE and MENA markets

  • Strengthen trust through Tier-1 regional media exposure

  • Drive qualified regional referral and organic traffic

  • Improve backlink authority and regional SEO signals

  • Position brands as credible industry voices in the Middle East

Strategy & Approach

Our approach combined regional PR expertise with editorial precision:

  1. Regional Market Research
    Identified region-specific trends and audience interests.

  2. Content Strategy & Ideation
    Developed article angles aligned with Khaleej Times’ editorial tone and readership.

  3. Editorial-Grade Content Creation
    Produced authoritative, informative, and regionally relevant content.

  4. SEO & Regional Optimization
    Implemented SEO best practices for regional discoverability and authority.

  5. Editorial Compliance & Placement
    Ensured content met Khaleej Times’ publication guidelines.

  6. Post-Publication Performance Analysis
    Tracked engagement, traffic, and authority growth.


Execution

The execution phase included:

  • In-Depth Content Research
    Ensuring accuracy, relevance, and regional alignment.

  • Professional Writing & Editing
    Maintaining a credible, journalistic tone suitable for regional audiences.

  • SEO Optimization
    Strategic keyword and link placement for sustainable visibility.

  • Strategic Media Placement
    Publishing within Khaleej Times’ trusted editorial ecosystem.


Results & Impact

  • Successfully published on Khaleej Times, enhancing regional brand credibility

  • Achieved strong readership and engagement across the UAE and MENA region

  • Increased regional referral and organic traffic

  • Strengthened backlink profiles with authoritative regional links

  • Improved brand positioning in competitive Middle Eastern markets


Performance Metrics

  • Estimated Audience Reach: 800K – 3M

  • Website Traffic Generated: 30K – 150K

  • Conversion Rate: 1% – 3%

  • Clients Served: 20+